Cite the source
Every claim traces back to a paper, a filing, or a named researcher. If we cannot link it, we do not run it.
The network
Three newsrooms
and the studio
that builds them.
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The newsrooms
Each masthead has its own editors, its own beat, and its own readers. What they share is a standard: name the source, link the study, skip the hype.
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The studio
Running three publications means solving the same problems every publisher has. InfoPhilic is where that work became a practice, and it takes on client projects too.
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By the numbers
The figures partners and advertisers ask for first. Audience data is drawn from our own analytics across the three newsrooms.
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How we work
Four rules that decide what runs and what gets sent back.
Explain the method
A result means little without the study behind it. We describe how the work was done, including sample size and limits.
Write for the reader
Technical accuracy and plain language are not in conflict. Jargon earns its place or it comes out.
Correct in public
When we get something wrong, the correction goes on the article itself, dated and visible.
Work with us
Advertising, syndication, editorial partnerships, or a pitch for one of the newsrooms.